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Client: Radford Restoration

Year: 2024

Tags:

Local Service Ads, Paid Media, Call Tracking, Lead Optimization

A month before we started, Radford didn't show up anywhere in Google's Local Service Ads. Thirty days later, they held 96% of the top-3 spots. Four charged calls came in, three turned into jobs, and $4,888 in revenue hit the books against $789 in spend. The first remediation paid for the entire campaign. Everything after that was profit.

Radford Restoration is family-owned, IICRC-certified, and has handled over 2,000 mold, fire, and flood jobs across New York and New Jersey over the past decade. Trucks ready 24/7, crews rolling within the hour, anywhere from Staten Island to Montclair. The kind of operation that runs on reputation and word of mouth which worked great offline.

Online was a different story. They didn’t show up in Google’s local results at all. No Google Screened badge, no presence in the ad pack. When someone searched ‘mold remediation near me’ at 2 AM, they were finding national chains instead.

0% → 96% — Google Local Search Visibility

$4,888 — Revenue Generated

3 — Jobs Won (First 30 Days)

520% — Return on Investment

"We had more capacity than calls. LSAs seemed perfect, but we didn't know the playbook."

Kevin Sweeney, Radford Restoration Owner

The first step was getting Radford through Google’s verification to earn the Google Screened badge. Once the account was live, the waypoint was clear: every ad goes straight to Radford’s 24/7 phone line. No forms, no landing pages. Someone with a flooded basement taps the ad and gets a person on the phone.

From there, every call got tagged in real time between real job or junk lead, so Google learns which traffic to send more of.

We kept the targeting tight: mold, water, and fire searches only, locked to NY and NJ. Bids got checked daily to keep cost-per-call under $200. We started the budget at $25 a day and only scaled it once the numbers proved out.